Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Price Change from $45 to $200,000,000: The Value of a Brand Part 1.

By Tim J. Smith, PhD August 3, 2010

How much is a brand worth? For Rick Norsigian, a garage sale hunter and public school building painter, it represents the difference between a $45 set of nice glass negative plates and a rare $200 MM find of Ansel Adams’ art.

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Price Change from $3.49 to $2.99: The Value of a Brand Part 2.

By Tim J. Smith, PhD August 3, 2010

How much is a brand worth? For Whole Foods, a premium grocer, it represents the difference between a $3.49 canister of Quaker Oats rolled oats and $2.99 canister of 365 store brand oats.

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Top 6 – July 2010

By Tim J. Smith, PhD July 8, 2010

“What business are you in?” Theodore Levitt, 1925-2006. First to market doesn’t make you the winner, the best offering does. A growing…

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Lessons from a Legend
A Tribute to Ted Levitt

By James T. Berger July 8, 2010

The other day when I was looking trough the archived articles in Harvard Business School’s  Working Knowledge, I happened on a piece published  on December 17, 2008 entitled ‘Ted Levitt Changed My Life.’ The author was Julia Hanna, associate editor (at the time) of the HBS Alumni Bulletin.

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