Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Rethinking Cost and Price

By Tim J. Smith, PhD November 6, 2010

Most of us accept that if we go to a convenience store to buy groceries late at night, the price of many of the items will be more than if we bought them at a major grocery chain during regular hours. Yet when it comes to operating our businesses, many of us are not convinced that cost has no bearing on price.

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Top 6 – October 2010

By Tim J. Smith, PhD October 1, 2010

“Strategy is about defining what you won’t do more than what you will do” Michael Porter Prospect: Who is in the market,…

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The Art of Discounting

By Kyle T. Westra October 1, 2010

Activate Dormant Customers Through Strategic Discounting In today’s erratic economy, the key to growing your business involves activating dormant customers by using…

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Groupon: Goldmine, Tar Pit, or Niche Solution

By Tim J. Smith, PhD October 1, 2010

Since its launch in 2008, Groupon has generated a storm interest. Positively featured in numerous news articles, news broadcasts, and even a few academic postings, but not every business working with Groupon reports satisfaction. Some are complaining of high expenses that brought few new customers.

So which is Groupon: goldmine, tar pit, or some niche in between?

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