Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Toyota — Crisis Management at its Worst

By James T. Berger June 3, 2010

Toyota clearly belongs in the team picture of the worst of failures – and will probably pay dearly in the end. However, making the mistake is not the biggest problem , it is how the crisis is managed that transcends the crisis and transforms a mere crisis into a marketing disaster.

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Now is the Right Time for LinkedIn

By J.D. Gershbein June 3, 2010

The beginning of a new decade is the best possible benchmark.  It is the perfect time to evaluate current business practices, set…

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Nordstrom: Price Menu Management Delivers Results

By Tim J. Smith, PhD June 3, 2010

Going into the great recession, many commentators suggested and corporations undertook across the board price cuts. Many, but not all. Nordstrom took a different route. The results of their approach are in: better customer attraction, better profits, better post-recession positioning.

In this article, we will examine some key strategic decisions made by Nordstrom which enabled their counter-trend approach to triumph over the oft quoted “best practices”.

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Top 6 – May 2010

By Tim J. Smith, PhD May 3, 2010

“In an authentic world failure is something you embrace. It’s almost a noble pursuit. I come from that world—it supported me in…

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