Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Now is the Right Time for LinkedIn

By J.D. Gershbein June 3, 2010

The beginning of a new decade is the best possible benchmark.  It is the perfect time to evaluate current business practices, set…

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Nordstrom: Price Menu Management Delivers Results

By Tim J. Smith, PhD June 3, 2010

Going into the great recession, many commentators suggested and corporations undertook across the board price cuts. Many, but not all. Nordstrom took a different route. The results of their approach are in: better customer attraction, better profits, better post-recession positioning.

In this article, we will examine some key strategic decisions made by Nordstrom which enabled their counter-trend approach to triumph over the oft quoted “best practices”.

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Top 6 – May 2010

By Tim J. Smith, PhD May 3, 2010

“In an authentic world failure is something you embrace. It’s almost a noble pursuit. I come from that world—it supported me in…

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11 Lessons From Chick-fil-A on Entrepreneurship and Marketing Strategy

By David Dalka May 3, 2010

Recently I attended an event where Dan Cathy, President and Chief Operating Officer for Chick-fil-A in Chicago, speech. During the talk Dan evangelized the values of Chick-fil-A which include treating customers and employees with respect. Dan also stated that “We distinguish our product based on the value we provide rather than price.” Though I had never stepped foot in a Chick-fil-A restaurant, that comment tripped me off to the fact that I was about to experience a story about a unique entrepreneurial enterprise known as Chick-fil-A!

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