Featured Article

Corteva Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes rose 23.4% to $1.3 billion over the same period last year. A review of Corteva’s 1 August 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. The seeds and agrochemicals markets are highly seasonal businesses.  Most sales are to the northern hemisphere and…

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亞洲企業如何採用綑綁定價(Bundling)以及類似的定價模式

By Yuhung S. Shen August 28, 2023

你是否曾經在7-11便利商店看過,御飯糰搭配飲料,折扣十元,的促銷活動?是否在大賣場看到買A搭配B,特價多少錢?或者是在國外看音樂劇或是看球的時候,可以購買套票,這些也許是我們日常已經見怪不怪的銷售手法,但在看似簡單背後,其實隱藏著更深的學問,當一家大型公司要制定Bundling策略的時候,考慮的遠遠大於只有,把兩個東西一起賣,然後打折,今天就讓我們來探討bundle pricing的意義。

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Strategic Movements July 2023

By Tim J. Smith, PhD July 31, 2023

Since November of 2022, we have been crafting Pricing Spineometers using a repeatable set of metrics.  (Prior to that date, the Pricing…

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Charles River Laboratories Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD July 31, 2023

Charles River Laboratories, a research and development support services company to pharmaceutical and gene therapy biotech companies, had a positive Q1 2023.…

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DXC Technology Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD July 31, 2023

DXC Technology, a global technology and IT services company with over 130,000 employees, had a lackluster Q4 2023. Revenue decreased 10% to…

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