Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Social Media by David Dalka

By Tim J. Smith, PhD September 14, 2009

MediaTrust:  At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how…

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Social Media by David Dalka

By Tim J. Smith, PhD September 14, 2009

http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/ MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about…

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Global Marketers Unclear About Obama’s Direction

By James T. Berger September 14, 2009

Global marketers looking for direction from the Obama Administration will have to wait a little longer. There are no clear signals as to whether Obama will embrace free trade, like his immediate predecessors, or revert to a more protectionist policy, favored by one of his primary bases of support.

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Top 6 – September 2009

By Tim J. Smith, PhD September 14, 2009

All boats rise in during high tides, but you get to see who was naked when the water recedes. Don’t judge the…

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