Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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What’s a Brand Worth Anyhow?

By James T. Berger September 1, 2008

NOTE: How do you determine the power and value of a brand?  In the following article, I and my associate, Diana Tadzijeva,…

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Prices in Flux

By Tim J. Smith, PhD September 1, 2008

These are exciting times.  Prices are in flux.  Many companies are raising prices, some easily, others not so much, and still others…

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Top 6 – September 2008

By Tim J. Smith, PhD September 1, 2008

Summer is over. Step up the pace. Economic situations are changing. Use your strategy to guide your prices. Want pricing power, differentiate…

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Making a Price Increase Stick

By Tim J. Smith, PhD June 1, 2008

Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…

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