Featured Article
IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…
Read MoreIn This Issue
Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…
Read More
What drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…
Read More A few years ago one of my students asked me to help him market his company’s products. The product line was a…
Read More Bring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…
Read More