Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – December 2007

By Tim J. Smith, PhD December 1, 2007

Wintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…

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Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

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Insight from a Marketing Master

By James T. Berger November 1, 2007

John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…

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Add-ons or Version

By Tim J. Smith, PhD November 1, 2007

When should a C-level executive pursue an add-on vs. a versioning strategy?  What makes one more attractive than the other?  Should every…

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