Featured Article
Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
Read MoreIn This Issue
A few years ago one of my students asked me to help him market his company’s products. The product line was a…
Read MoreBring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…
Read MoreA Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…
Read MoreMarketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…
Read More