Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Don’t Fall Into the “Commodity” Trap

By James T. Berger February 1, 2008

A few years ago one of my students asked me to help him market his company’s products. The product line was a…

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Price Discrimination by the FAA

By Tim J. Smith, PhD February 1, 2008

Bring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…

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Top 6 – February 2008

By Tim J. Smith, PhD February 1, 2008

A Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…

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9 Things Every Marketer Needs To Know About Search By Special Guest Author Danny Sullivan, Conference Chair, Search Marketing Expo West

By Tim J. Smith, PhD January 1, 2008

Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…

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