Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

Read More

In This Issue

unsplash default post photo-350px

Adding Bite to Your E-Mails

By James T. Berger March 1, 2008

If e-mail has become your main marketing squeeze, there is a wonderful resource on the Internet.  Her name is Pat Friesen.  Visit…

Read More

Top 6 – March 2008

By Tim J. Smith, PhD March 1, 2008

Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…

Read More
unsplash default post photo-350px

Wake Up and Smell the Coffee!

By Tim J. Smith, PhD February 1, 2008

What drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…

Read More
unsplash default post photo-350px

Don’t Fall Into the “Commodity” Trap

By James T. Berger February 1, 2008

A few years ago one of my students asked me to help him market his company’s products. The product line was a…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX