Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

Read More

In This Issue

unsplash default post photo-350px

Marketing Lessons from Hollywood

By James T. Berger January 1, 2008

“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…

Read More
unsplash default post photo-350px

Price Bundling to Profit

By Tim J. Smith, PhD January 1, 2008

Price Bundling to Profit What is distinct about price bundling vs. other types bundles?  Is price bundling just another form of discounts…

Read More
unsplash default post photo-350px

“Top 100 Brands!” Quiz

By James T. Berger January 1, 2008

It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…

Read More

Top 6 – January 2008

By Tim J. Smith, PhD January 1, 2008

A Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX