Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Information is a Commodity

By James T. Berger November 1, 2007

In the Internet age, information has become a commodity.  It’s available everywhere for no cost.  The New York Times, which was always…

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Top 6 – November 2007

By Tim J. Smith, PhD November 1, 2007

The Beauty of Autumn Colors Rises from the Death of Chlorophyll Kill erratic brands. – Global brand builders position the brand in…

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Extending the Power of the Price Waterfall to Customer Value

By Tim J. Smith, PhD October 1, 2007

Price waterfalls, by definition, deal with price.  While price and value should be intimately related, we know this is not always true. …

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Ease Up on Sales Button For New Ventures

By James T. Berger October 1, 2007

New ventures would be wise to go slowly with the initial sales effort and carefully manage the “sales learning curve (SLC),” according…

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