Featured Article
Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…
Read MorePrice Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
Read MoreIt’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…
Read MoreA Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…
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