Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Price Discrimination by the FAA

By Tim J. Smith, PhD February 1, 2008

Bring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…

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Top 6 – February 2008

By Tim J. Smith, PhD February 1, 2008

A Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…

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9 Things Every Marketer Needs To Know About Search By Special Guest Author Danny Sullivan, Conference Chair, Search Marketing Expo West

By Tim J. Smith, PhD January 1, 2008

Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…

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Marketing Lessons from Hollywood

By James T. Berger January 1, 2008

“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…

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