Featured Article
Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
Read MoreIn This Issue
The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
Read MoreA wise salesperson once mentioned to me that sales is a container function. It contains the relationship between the customer, partners, and…
Read MoreWintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…
Read MoreTry this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…
Read More