Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

Read More

In This Issue

unsplash default post photo-350px

To brand…or NOT to brand B2B Products

By James T. Berger December 1, 2007

The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…

Read More
unsplash default post photo-350px

The Container Function of Sales

By Tim J. Smith, PhD December 1, 2007

A wise salesperson once mentioned to me that sales is a container function.  It contains the relationship between the customer, partners, and…

Read More

Top 6 – December 2007

By Tim J. Smith, PhD December 1, 2007

Wintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…

Read More
unsplash default post photo-350px

Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX