Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Insight from a Marketing Master

By James T. Berger November 1, 2007

John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…

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Add-ons or Version

By Tim J. Smith, PhD November 1, 2007

When should a C-level executive pursue an add-on vs. a versioning strategy?  What makes one more attractive than the other?  Should every…

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Information is a Commodity

By James T. Berger November 1, 2007

In the Internet age, information has become a commodity.  It’s available everywhere for no cost.  The New York Times, which was always…

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Top 6 – November 2007

By Tim J. Smith, PhD November 1, 2007

The Beauty of Autumn Colors Rises from the Death of Chlorophyll Kill erratic brands. – Global brand builders position the brand in…

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