Featured Article
Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
Read MoreIn This Issue
John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…
Read MoreWhen should a C-level executive pursue an add-on vs. a versioning strategy? What makes one more attractive than the other? Should every…
Read MoreIn the Internet age, information has become a commodity. It’s available everywhere for no cost. The New York Times, which was always…
Read MoreThe Beauty of Autumn Colors Rises from the Death of Chlorophyll Kill erratic brands. – Global brand builders position the brand in…
Read More