Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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The Case for Strategic Product Marketing

By Tim J. Smith, PhD August 1, 2007

The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…

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Strategic Implications of Leegin Price Floor Ruling

By Tim J. Smith, PhD August 1, 2007

In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…

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How to Make Your E-Mail Marketing More Effective

By James T. Berger August 1, 2007

If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…

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Price Discipline in Declining Markets: Coffee Roasters

By Tim J. Smith, PhD August 1, 2007

When industries decline, it is tempting for competitors to make a dash for regaining lost volumes by slashing prices.  But, are price…

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