Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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The Perils of Using the Internet for Surveys

By James T. Berger July 1, 2007

As one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…

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Top 6 – July 2007

By Tim J. Smith, PhD July 1, 2007

Value First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…

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The Difficulty of Developing Profitable and Unique Sales Promotions

By James T. Berger June 1, 2007

A Universitiy of Houston professor, Betsy Gelb, and two of her doctoral candidate students, Demetra Andrews and Son K. Lam, set off…

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Sadder But Wiser

By Tim J. Smith, PhD June 1, 2007

We have all learned something the hard way, and those lessons tend to be well learned.  Those of us with little gray…

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