Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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How to Make Your E-Mail Marketing More Effective

By James T. Berger August 1, 2007

If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…

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Price Discipline in Declining Markets: Coffee Roasters

By Tim J. Smith, PhD August 1, 2007

When industries decline, it is tempting for competitors to make a dash for regaining lost volumes by slashing prices.  But, are price…

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Price Adjustments to New Information: Sony PS3

By Tim J. Smith, PhD August 1, 2007

With experience, professional pricers instinctively learn to laud price increases and denigrate price decreases.  Sometimes though, it is a good idea to…

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Top 6 – August 2007

By Tim J. Smith, PhD August 1, 2007

Communicate, Align, Capture Leegin decision should have a larger effect on prices of consumer products characterized as high-value branded goods, complex product,…

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