Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Executive Conversations: Symantec’s Brian Foster

By Tim J. Smith, PhD July 1, 2007

Microsoft has continues their thrust into the enterprise software market with their recent acquisition and expansion of their security software.  As they…

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Symantec’s Non-Price Response

By Tim J. Smith, PhD July 1, 2007

Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…

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The Perils of Using the Internet for Surveys

By James T. Berger July 1, 2007

As one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…

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Top 6 – July 2007

By Tim J. Smith, PhD July 1, 2007

Value First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…

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