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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Microsoft has continues their thrust into the enterprise software market with their recent acquisition and expansion of their security software. As they…
Read MoreSymantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…
Read MoreAs one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…
Read MoreValue First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…
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