Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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O’Coineen: A Case Study in Entrepreneurship

By Tim J. Smith, PhD May 1, 2007

Entrepreneurship is not for the faint hearted. It ain’t for the fool hardy either. Somewhere between the caution and boldness lies success.…

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Entrepreneurial Insights

By James T. Berger May 1, 2007

For those looking for insight into how to become a successful entrepreneur, Harvard Business School’s Working Knowledge (A FREE Website and on-line…

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A New Way to Segment B-T-B Markets – Put Your Product to Work

By James T. Berger May 1, 2007

A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional…

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The Sales, Marketing, and Entrepreneurship Imperative

By Tim J. Smith, PhD May 1, 2007

Five years on, the Wiglaf Journal continues to pursue its mission to uncover, codify, and reveal winning practices in sales, marketing, and…

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