Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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The Power of Engagement: Making a Case for Business Blogging

By Tim J. Smith, PhD March 1, 2007

It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping…

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What Does A Marketing Department Do?

By Rob Engelman March 1, 2007

Not too long ago, a friend posed the following questions to me…”What should a marketing department do? What should they be responsible…

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Don’t Segment Markets – “Hire” the Product

By James T. Berger March 1, 2007

The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…

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Review of Don Tapscott’s and Anthony Williams’ Wikinomics

By David Dalka March 1, 2007

Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…

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