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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Constant change in today’s business environment has made running the sales organization more demanding than it has ever been. The CSO (Chief…
Read MoreAs e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who…
Read MoreWhen a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of…
Read MoreHere’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See…
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