Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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iPod v. Walkman
Winning Price to Quality Competition Using Customer Perceptions and Market Segmentation

By Tim J. Smith, PhD November 1, 2006

The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…

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The Growing Impact of the Internet in Real Estate Marketing

By James T. Berger November 1, 2006

Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…

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SEO Crucial to Successful Interactive Communications Strategy

By James T. Berger November 1, 2006

(This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…

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Resonate or Be Irrelevant

By Tim J. Smith, PhD October 1, 2006

Effective sales and marketing messages resonate with customers like tuning forks resonate with guitar strings. Each excites the intended party while leaving…

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