Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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The Customer Loyalty Paradigm Is Ready for Main Street

By Tim J. Smith, PhD February 1, 2006

Geoffrey Moore’s Crossing the Chasm tells us to knock down Bowling Pins and gather Early Adaptors. Malcolm Gladwell’s The Tipping Point suggests…

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Success through Relationships

By Tim J. Smith, PhD January 1, 2006

Malcolm Gladwell poignantly demonstrates the value of personal relationships throughout The Tipping Point. In one of his stories, he tells of the…

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Thoughts on Relationship Marketing

By James T. Berger January 1, 2006

Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…

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2005: The Pricing Year in Review

By Tim J. Smith, PhD December 5, 2005

As the New Year approaches, and “slow news days” become more common, it is customary for journalists and broadcasters to do their…

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