Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Teenage Sex and Drug Dealer Profit Margins – TiE Innovation April 2006 event

By Tim J. Smith, PhD April 1, 2006

As a moderator, Mohanbir S. Sawhny certainly speaks what is on his mind. The first bursts of nervous laughter become more comfortable…

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Connecting the Disconnect Between Marketing and the HR Recruitment Function

By Tim J. Smith, PhD March 1, 2006

Smart organizations understand how important market research is to the success of their organizations. That is evidence by the fact that $3…

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Underdogs Achieve When Strategy Aligns with Market Needs

By Tim J. Smith, PhD March 1, 2006

It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…

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Creating “Monopolies” from Customer Value Propositions

By James T. Berger March 1, 2006

I have always believed that essence of creativity is the ability to see relationships. As a student of today’s super-competitive marketing environment,…

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