Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Web 2.0: Hype or Imperative?

By Tim J. Smith, PhD April 1, 2006

With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of…

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The Wide Gap Between Concept and Commercialization

By James T. Berger April 1, 2006

As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a…

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Nations and Cities as “Brands”

By James T. Berger April 1, 2006

Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy…

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Teenage Sex and Drug Dealer Profit Margins – TiE Innovation April 2006 event

By Tim J. Smith, PhD April 1, 2006

As a moderator, Mohanbir S. Sawhny certainly speaks what is on his mind. The first bursts of nervous laughter become more comfortable…

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