Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

Read More

In This Issue

unsplash default post photo-350px

Profiting with Yield Pricing

By James T. Berger December 5, 2005

Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…

Read More
unsplash default post photo-350px

Differential Pricing Needs More Than Differentiated Functionality

By Tim J. Smith, PhD December 5, 2005

Why does the price of pen vary so much? Functionally, they are all simply writing instruments for applying ink to paper. We…

Read More
unsplash default post photo-350px

The Peril of Price Cuts

By James T. Berger December 5, 2005

When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…

Read More
unsplash default post photo-350px

Incremental Improvement or Innovative Changes?

By Tim J. Smith, PhD November 5, 2005

Every budget tells a story. They begin with dreams that rise in spite of challenging conditions. Line items are characters with specific…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX