Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Understanding the Fundamentals of Managed Availability

By Tim J. Smith, PhD March 17, 2004

The amount of data at our disposal can only be described as fantastic, increasing dramatically every day, as does the degree to…

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The Case for Price Discrimination

By Tim J. Smith, PhD March 3, 2004

It is a simple fact: different customers will place different values on your offering. Some will greatly value your product or service…

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The Licensing Model

By Tim J. Smith, PhD March 3, 2004

In an earlier edition of The Wiglaf Journal Bob Brill and Carmen Patti, of Patti and Brill LLC, discussed the key role…

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Creating Markets: Partnering with Value Creators in Sales Channel

By Tim J. Smith, PhD February 18, 2004

For many executives, the question of sales channel selection and management is framed as a question of determining the best means to…

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