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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses. True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees. Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…
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Economic transactions and industrial reorganizations are akin to the evolution of a complex system punctuated with periods of equilibrium and non-equilibrium dynamics.…
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