Featured Article

Colgate-Palmolive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Colgate-Palmolive Company, a toothpaste and dish soap to pet food consumer product company, had a positive FY 2023. Revenue rose 8.3% to $19.5 billion and earnings before interest and taxes rose 37.7% to $4.0 billion million over last year. A review of Colgate-Palmolive’s 4th Quarter Earnings Call on 26 Jan 2024 and recent financial report provided insight regarding the importance of pricing on performance. For anyone wondering if pricing is important to…

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In This Issue

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AssureBuy’s Channel Approach

By Tim J. Smith, PhD April 16, 2003

When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…

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Relationships, even eCRM ones, are a two-way street

By Tim J. Smith, PhD April 16, 2003

Essentially communications works as follows: organizations emit information, and the information is carried to other organizations that sense and interpret it. Media…

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Five Steps to Planning for the Future

By Tim J. Smith, PhD April 2, 2003

In the Industrial Age, public and private enterprises built their future by the expansion of present technology, internal assumptions, and day to…

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EMNS Pricing Strategy

By Tim J. Smith, PhD April 2, 2003

As with all business products and services, the value of technological offerings is determined by the benefits provided to customers. Greater benefits…

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