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AT&T and Verizon Parallel Pricing AT&T Inc. raised prices on older wireless plans by up to $6 for individual lines and $12 for family plans while encouraging subscribers to substitute older plans for newer unlimited data plans. Jeff McElfresh, COO of AT&T, stated: “We looked at a cohort of customers that were on the oldest rate plans that didn’t have access to 5G or some of the best features…
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