Featured Article

Strategic Movements January 2023

By Tim J. Smith, PhD January 18, 2023

Penske Automotive Group Pricing Spine-o-meter: 2 of 5 Vertebrae Penske Automotive Group, a multinational firm with major operations in retail automotive and retail commercial trucks (lorries), had a survivable Q3 2022. Revenue increased 6.5% while earnings before taxes declined 1.9%. To understand what led to this performance, we reviewed their earnings call held on 26 October 2022. Management spoke regarding the unique challenges in the retail automotive and truck industry at that…

Read More

In This Issue

unsplash default post photo-350px

Trade Shows, Part 1: Show me the Value

By Tim J. Smith, PhD April 17, 2002

Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…

Read More
unsplash default post photo-350px

Marketing as Full Cycle: Jennifer Sherwood of Systems & Software

By Tim J. Smith, PhD April 15, 2002

According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…

Read More
unsplash default post photo-350px

Listening to Markets: Michael Alter of SurePayroll

By Tim J. Smith, PhD April 9, 2002

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…

Read More
unsplash default post photo-350px

Talking to Markets: David Freeman at Geodesic Systems

By Tim J. Smith, PhD April 4, 2002

When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX