Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees.  What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses.  True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees.  Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…