Featured Article

Strategic Movements January 2023

By Tim J. Smith, PhD January 18, 2023

Penske Automotive Group Pricing Spine-o-meter: 2 of 5 Vertebrae Penske Automotive Group, a multinational firm with major operations in retail automotive and retail commercial trucks (lorries), had a survivable Q3 2022. Revenue increased 6.5% while earnings before taxes declined 1.9%. To understand what led to this performance, we reviewed their earnings call held on 26 October 2022. Management spoke regarding the unique challenges in the retail automotive and truck industry at that…

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In This Issue

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Advertising, Part 1: Packaging Audiences and Marketing Investing

By Tim J. Smith, PhD April 24, 2002

A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…

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Marketing Portfolio Management in New Ventures

By Tim J. Smith, PhD April 23, 2002

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…

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Trade Shows, Part 3: Maximize the Impact

By Tim J. Smith, PhD April 19, 2002

In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…

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Trade Shows, Part 2: A Value Model

By Tim J. Smith, PhD April 18, 2002

Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…

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