Featured Article

Quest Diagnostics Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD November 7, 2025

Quest Diagnostics, a U.S. healthcare diagnostic company, had a positive FY 2024. Revenue rose 6.7% to $9.87 billion, and earnings before interest and taxes rose 6.7% to $1.34 billion over the last year. A review of Quest Diagnostics’ 30 January 2025 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT Pricing was not a topic discussed in their earnings…

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In This Issue

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Trade Shows, Part 1: Show me the Value

By Tim J. Smith, PhD April 17, 2002

Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…

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Marketing as Full Cycle: Jennifer Sherwood of Systems & Software

By Tim J. Smith, PhD April 15, 2002

According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…

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Listening to Markets: Michael Alter of SurePayroll

By Tim J. Smith, PhD April 9, 2002

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…

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Talking to Markets: David Freeman at Geodesic Systems

By Tim J. Smith, PhD April 4, 2002

When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…

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