Featured Article
Dentsply Sirona, a manufacturer of professional dental products and technologies, had a challenging FY 2025. Revenue fell 3% to $3.7 billion, and operating profits excluding goodwill restructuring costs fell 180% to negative $150 million compared to last year. A review of Dentsply Sirona’s 26 February 2026 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT Key members of the…
In This Issue
In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…