Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Strategic Movements May 2022

By Tim J. Smith, PhD May 26, 2022

Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…

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Additional Fees: Customer Irritating but Profit Generating

By Tim J. Smith, PhD April 15, 2022

Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees.  What should a marketer or pricing professional think of them? Additional Fees…

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降低成本,提高價格,你選哪一個?

By Yuhung S. Shen April 15, 2022

在中國與台灣,我們會經常聽到Cost Down這個英文片語,代表的是,降低成本,背後的含義是要賺更多錢,也就是提高獲利;另一方面大家很害怕的是,漲價,因為我們認為漲價會嚇跑客戶,破壞與客戶的關係,似乎沒有好處。

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Strategic Movements April 2022

By Tim J. Smith, PhD April 15, 2022

  Visa & Mastercard Fee Change Visa and Mastercard are rolling out a new fee schedule that has been two years in…

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