Featured Article

Profits: The Real Power Player in CEO Compensation

By Özlem Elgün Tillman November 26, 2024

When it comes to paying top executives, companies love to tie compensation to metrics like revenue growth and market share expansion. After all, these are clear indicators of a company’s size and reach. But while capturing market share can tell a story of growth, they’re not always the best measure of financial health. For example, Uber failed to return a profit for many years, finally turning profitable $1.887 billion in 2023, first…

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In This Issue

Strategic Pricing Movements September 2021: MCR Hotels

Strategic Movements September 2021

By Tim J. Smith, PhD September 21, 2021

Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.

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Pricing Graph: Why Today’s Pricing Challenges Seem Insurmountable

Why Today’s Pricing Challenges Seem Insurmountable

By Tim J. Smith, PhD August 17, 2021

Quarterly reporting season is here once again and, while many are doing well, not all companies are shining.  What four things went wrong with pricing? Why do today’s pricing challenges seem insurmountable, and how do we manage such huge swings in supply and demand?

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The rivalry between Amazon and Walmart is about to open a new front: cryptocurrency

Amazon and Walmart Pursue New Front in Retail Rivalry: Cryptocurrency

By Nathan L. Phipps August 17, 2021

The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.

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3 ways that you can use census data in your market research efforts

Making Sense of the 2020 Census

By James T. Berger August 17, 2021

Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.

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