Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

The Importance of CEO Buy-In

By Nathan L. Phipps December 17, 2021

Why do pricing professionals get into pricing in the first place? I understand that some people are thrust into a pricing role…

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Strategic Movements December 2021

By Tim J. Smith, PhD December 17, 2021

Noodles & Co Testing Higher Prices Carl Lukach, CFO of Noodles & Co (NDLS), drove an $8 price tag on their new…

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Distinguishing Pricing Decisions from Currency Fluctuations

By Tim J. Smith, PhD November 30, 2021

The impact of pricing decisions on corporate performance is hard to detect.  More so when a company is operating globally, and currency…

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The Journey to Pricing Excellence

By Tim J. Smith, PhD November 30, 2021

Faye Feldstein, Pricing Director at Siemens, and Patience Mutiso, Revenue Management Director at CHEP, jointly discussed their journeys creating multiple pricing centers…

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