Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

The Netflix Success Story: Reaping Rewards from Disruptive Innovation

By James T. Berger November 30, 2018

Netflix, a company founded in 1997 as a direct mail retailer of DVD movies, has made a series of brilliant business decisions that have elevated the company to an elite player in today’s home entertainment marketplace.

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Major Commercial Policy Design Issues

By Tim J. Smith, PhD October 30, 2018

In this missive, I examine how companies selling to end customers through distributors and retailers can design their commercial policy.

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Fixed vs. Variable Pricing

By Kyle T. Westra October 30, 2018

Home Page Text Tailoring price according to willingness to pay is theoretically sound but culturally still questionable. It’s important to determine how your customers will react to such variable pricing when deciding whether to have price variance, and by what characteristics.

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The Decline and Fall of Sears

By James T. Berger October 30, 2018

Sears was once the greatest retail employer in the nation. It was both the Walmart and Amazon of its day. But, the end of the 20th century brought the beginning of the retail icon’s end.

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