Archives posted in: Pricing

Strategic Movements November 2022

By Tim J. Smith, PhD November 14, 2022

ADM Pricing Spine-ometer:  4 of 5 Vertebrae ADM, a global food processing and commodities trading corporation, had a banner Q3 in 2022…

More

餐飲業提高價格可以考慮的面向以及可能的誤區

By Yuhung S. Shen November 14, 2022

最近有客戶向我諮詢了最近原物料上漲,毛利獲利下降,該如何應對,是否該調漲價格?對於餐飲業來講,食物飲品的品質在挑剔的消費者嘴裡,沒有打折的本錢。這時候應該如何進行價格的調整,應該依照成本調整嗎,應該依照競爭者調整嗎,還是用行業經驗加上直覺來調整?

More

Strategic Movements October 2022

By Tim J. Smith, PhD October 14, 2022

Darden Pricing Decision Spine:  1 of 5 Vertebrae Darden Restaurants recently reported a revenue increase of 6.1% was overwhelmed by higher cost…

More

定價策略獨立處理的重要性

By Yuhung S. Shen October 14, 2022

我們可以看到,在許多企業,以及在亞洲的企業,往往沒有定價的相關獨立部門,甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部,行銷部,生產部或產品部,財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢?

More

Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

More

企業傳統定價模式延伸的問題

By Yuhung S. Shen September 19, 2022

談到定價策略的時候,我們往往會想到什麼,一門深奧的學問?還是老闆與高階決策層對市場直覺靈敏度的測試?我們往往能看到兩種常見的方式。

More

Strategic Movements September 2022

By Tim J. Smith, PhD September 19, 2022

Dollar General Pricing Decision Spine:  3 of 5 Vertebrae Dollar General Corp. saw revenue increase 4.6% over same quarter last year from…

More

Strategic Movements August 2022

By Tim J. Smith, PhD August 24, 2022

PepsiCo Decision:  4/5 Spines of Pricing Backbone PepsiCo Inc. increased revenue by 5.2% last quarter over the same time last year due…

More

Strategic Movements July 2022

By Tim J. Smith, PhD July 15, 2022

      AT&T and Verizon Parallel Pricing AT&T Inc. raised prices on older wireless plans by up to $6 for individual…

More

亞洲的高科技製造業(LED燈)與其他半導體製造的定價模式與瓶頸

By Yuhung S. Shen July 15, 2022

上個禮拜由於客戶需要,前往拜訪了一家世界前十大的LED燈應用的製造商,營業額大約是300million USD左右的規模,一般認為,這樣子的製造規模可能會具備高度模組化的定價系統,也就是我們一般認為的定價五個層級中的Level4-科學家層級的定價體系,具備高度的數據支持,以及深入了解不斷改變的客人對於價格的角度之定價系統,然而,當我們與公司的高層深談的時候,卻發現情況並非如此。

More