Archives posted in: Pricing

Additional Fees: Customer Irritating but Profit Generating

By Tim J. Smith, PhD April 15, 2022

Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees.  What should a marketer or pricing professional think of them? Additional Fees…

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降低成本,提高價格,你選哪一個?

By Yuhung S. Shen April 15, 2022

在中國與台灣,我們會經常聽到Cost Down這個英文片語,代表的是,降低成本,背後的含義是要賺更多錢,也就是提高獲利;另一方面大家很害怕的是,漲價,因為我們認為漲價會嚇跑客戶,破壞與客戶的關係,似乎沒有好處。

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Strategic Movements April 2022

By Tim J. Smith, PhD April 15, 2022

  Visa & Mastercard Fee Change Visa and Mastercard are rolling out a new fee schedule that has been two years in…

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In Uncertain Times, Lean Into the Power of Pricing

By Nathan L. Phipps March 11, 2022

Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…

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定價策略? 亞洲中小企業如何看待對他們而言也許陌生的管理諮詢行業?管理顧問們又能實際協助企業什麼?

By Yuhung S. Shen March 11, 2022

眾所周知,大中華區域包含中國,香港,台灣,新加坡等區域,在近30-40念之間經濟開始騰飛,所依靠的主要是以出口為主的製造業以及隨之而來的服務業等行業,由於經濟高速發展的時間以及達到穩定的時間不若歐美長久,因此對於使用管理顧問,甚至是定價策略的概念,也就相對的少,企業主為何不見得引進顧問公司呢,顧問公司又是如何可以協助到他們?

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Strategic Movements March 2022

By Tim J. Smith, PhD March 11, 2022

                 Luxury Price Increase Chanel SA Classic Flap bag went through multiple price increases recently…

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Value Creation v. Value Capture

By Tim J. Smith, PhD February 11, 2022

Three of the four Ps of marketing focus on creating value for customers.  Product management, which includes offering design, services, and help…

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Pricing Leaders Need Their Hearts as Much as Their Heads

By Nathan L. Phipps February 11, 2022

As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…

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中國,台灣,印度,以及亞洲其他地區的製造業該如何面對量化寬鬆導致的通膨以及原物料上漲?

By Yuhung S. Shen February 11, 2022

眾所週知,中國是世界的工廠,許許多多的產品大家可以看到的都是Made in China,(近80%的產品都是Made in China)除了中國以外,台灣,印度,等等的國家也遍佈了大大小小的製造業,供應著全世界的貨品,台灣更有機械製造,以及半導體產業等世界電子產品,以及消費性產品所需要的供應鏈,成為不可或缺的一環,那麼在這樣的環境下,公司該如何面對成本的節節上升,價格上又可以如何調整應對呢?

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Strategic Movements February 2022

By Tim J. Smith, PhD February 11, 2022

The Substitution Resumes Inflation has hit the grocery aisles and people are changing behavior.  Broadly, the price of groceries increased 6.5% in…

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