Strategic Movements August 2023


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published August 28, 2023

A constant source of joy in this research is in discovering who places a priority on pricing and who provides it with little more than lip service.  In consumer goods, companies generally pay it lip service.  Not so with Mondelez (nor Arca Continental).  In industrials, they generally pay attention.  Not so with Halliburton.  In this issue, we review both Mondelez and Halliburton as well as TE Connectivity, Mettler-Toledo, and Fortive.

How would your company measure in the Pricing Spineometer™? What will you learn by examining pricing’s role at your industry’s peers?

Are you daring enough to have a conversation with me about pricing at your company? How about lunch or even better, be the anchor to a Pricing and Profit Management Luncheon in your area? Contact us for more information.

About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.