Archives tagged: Apple TV

Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

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Strategic Movements: October 2019

By Tim J. Smith, PhD October 16, 2019

Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…

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