Archives tagged: behavioral economics
Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…
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Classical economics assumes that our rational self-interest will guide our decision making. The first part of that assumption, the “rational” part, was…
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In this article I will review some of the issues engaged and practices suggested by different authors, and then offer the Half-Gains Double-Losses rule to define the capturable value from the economic value to customer and therefore drive a price recommendation for guiding the pricing decision.
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