Archives tagged: behavioral pricing

How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

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Can Money Buy Your Morals?

By Tim J. Smith, PhD July 17, 2019

Classical economics assumes that our rational self-interest will guide our decision making. The first part of that assumption, the “rational” part, was…

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