Archives tagged: Blockbuster
Netflix, a company founded in 1997 as a direct mail retailer of DVD movies, has made a series of brilliant business decisions that have elevated the company to an elite player in today’s home entertainment marketplace.
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Since programming is the coin of the realm for the cable networks, an annual expenditure of $60 million is chump change when compared with the basic subscription revenue stream as well as lucrative secondary and merchandising market streams of income.
More On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?
More The year 2012 is ending with a number of key happenings that are changing the face of strategic marketing. Jim’s take on At&T, H-P, McDonalds, and Hostess
More What secrets can we gain from Bezos, Jobs, Zuckerberg, Mackey, Kelleher, and Walton? Examine Fortune’s 12 greatest entrepreneurs of our time.
More 10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?
More Reed Hastings, the CEO of Netflix (NFLX) has cemented his position on my Hall of Shame. Whether hubris (outrageous arrogance) or stupidity, Netflix has taken an ill-advised price increase and transformed it into a runaway train that threatens to jeopardize the company. The story began when Reed Hastings and his management team, after doing apparently no market research, decided to raise their prices by approximately 60 percent. This action was taken amidst a continuous stream of record earnings, customer loyalty and a growing customer base.
More The 2011 graveyard of dead icons might get another — Eastman Kodak. This 131-year old mainstay of Corporate America is struggling to survive. It recently posted a much higher than anticipated loss and lower revenues. It continues to struggle from selling film to selling digital camera and printers.
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