Archives tagged: bundling

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Bundling Products to Help Your Customers

By Kyle T. Westra October 18, 2017

Price bundling typically involves combining two or more discrete products with heterogeneous demand, with the demand for the bundle resulting in higher profits despite it effectively being a discount on each individual product.

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Price Bundling to Profit

By Tim J. Smith, PhD January 1, 2008

Price Bundling to Profit What is distinct about price bundling vs. other types bundles?  Is price bundling just another form of discounts…

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