Archives tagged: channel strategy

The New Invisible Hand: Five Revolutions in the Digital Economy

The Elephants in the Room

By Kyle T. Westra May 24, 2019

Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.


Channel Strategy in CPG

By Kyle T. Westra April 30, 2019

Forgoing traditional channel distribution didn’t stop Oatly from a quick expansion. The New York Times reported in January 2018 that “Oatly has spread from 10 locations in New York to more than 1,000 locations nationwide,” less than a year after it landed in the U.S. 1,000 locations pales in comparison to its footprint had they  teamed up with grocery retail.


Treating Channel Partners Strategically

By Kyle T. Westra March 24, 2019

Common examples of channel partners include wholesalers, distributors, and retailers. All of these activities are necessary tasks for a functioning commercial organization. If the supplier doesn’t do one of these tasks, a channel partner must. Conversely, if a channel partner doesn’t, the supplier must.

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AssureBuy’s Channel Approach

By Tim J. Smith, PhD April 16, 2003

When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…

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Adding A Little Strategy to the Juice: The Quaker-Snapple Debacle Revisited

By Tim J. Smith, PhD March 19, 2003

Even given today’s disastrous mergers and acquisitions environment, Quaker’s handling of its 1993 acquisition of Snapple remains the quintessence of what not…