Archives tagged: communication
An attractive concept in high-tech business is that ideas are the trump card in setting corporate strategy. The creation and possession of…
More Bringing an emerging science to market is a daunting task. The end users of the technology are skeptical of the efficacy of…
More IAR Systems, a Swedish company with operations in the US and around the globe, is providing products and services to make developing…
More Getting a handle on the customer moves to a new corporate hierarchy: The Chief Customer Officer, the outgrowth of “customer centric” initiatives.…
More XML has been lauded as the language that will enable networked computing to become a full reality. It is the extensible mark…
More Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, talk is cheap but…
More Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the devil is in…
More From “Techno Message” to “Business Message”: Developing a Return-on-Investment Sales Tool Internally
“We can’t just state ‘our product will let you do more.’ Instead, we have to go the next step and say by…
More It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…
More A danger in all firms is myopia. Companies can focus too long on creating excellence using internal data while the competitive landscape…
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