Archives tagged: communication
A difficulty of fundamental research is that scientists rarely know exactly how a discovery will be manifested in the marketplace, that is,…
More On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…
More While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…
More Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…
More My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…
More The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
More Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
More Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
More When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…
More It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of…
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