Archives tagged: customer loyalty
The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…
More What drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…
More As marketers seek to develop lasting relationships with customers and clients, the conventional wisdom focuses on developing these relationships through loyalty programs.…
More Geoffrey Moore’s Crossing the Chasm tells us to knock down Bowling Pins and gather Early Adaptors. Malcolm Gladwell’s The Tipping Point suggests…
More Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…
More In August of 2002, Stephanie Covall-Pinnix was appointed as Director of Business Development at SGS Net. Despite the tough economic times and…
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