Archives tagged: customer segmentation
“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…
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Product managers undoubtedly can be held accountable for the profitability of their portfolio. It is reasonably possible to make portfolio profitability a key performance indicator of a product manager. And it reasonable to make this part of their compensation package, thus holding them not only accountable but impacting their own economic condition based on the quality of the decisions they make.
More Assigning a list price is an arduous task—we want to make sure we get it just right to ensure good margins and profitability. But are we underestimating the importance of one key question? Who is(are) my end user(s) and how are they using my product? If you can think of various answers you may have various customer segments.
More Price Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
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