Archives tagged: iPhone
Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster. ?
Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s “iPortfolio,” the iPad. Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.
These are exciting times. Prices are in flux. Many companies are raising prices, some easily, others not so much, and still others…
The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…
It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there…
One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…
Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…