Archives tagged: LinkedIn

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Consumer Market Segmentation 101

By James T. Berger November 4, 2013

Why did market segmentation arise? How did it evolve to today’s Social Media? What are the key properties of well composed market segments? How are segments broadly defined in consumer markets? Read as Jim reviews this important principal of defining market strategies

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IPO Announcement Sets Wall Street A-Twitter

By James T. Berger October 2, 2013

Twitter is going public. Will the IPO properly value the company and reward investors? Will profits flow?

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Celebrating 10 Years, 500 Articles, and 250,000 Readers

By Tim J. Smith, PhD May 4, 2012

10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?

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The Most Important Sales Call You Will Ever Make

By James T. Berger October 1, 2010

The current economic environment has turned the tables on many heretofore established executives. Many are being forced to do something that never thought they would ever do again – look for job.

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There is Room in the C-Suite for LinkedIn

By J.D. Gershbein October 1, 2010

How LinkedIn has gained entry to the hallowed halls of corporate America isn’t so much the question but, rather, why has it taken so long?

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Now is the Right Time for LinkedIn

By J.D. Gershbein June 3, 2010

The beginning of a new decade is the best possible benchmark.  It is the perfect time to evaluate current business practices, set…

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Owlish Communication’s Tidbit: Monetizing LinkedIn

By Tim J. Smith, PhD December 15, 2009

J.D. GERSHBEIN, President of OWLISH COMMUNICATIONS, and a contributing editor to the Wiglaf Journal, has emerged as the top LINKEDIN PROFILE WRITER…

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The New Emerging Media Skill Set of the Generation X Chief Marketing Officer

By Tim J. Smith, PhD December 15, 2009

Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.

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Top 6 – November 2009

By Tim J. Smith, PhD November 8, 2009

If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy;…

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LinkedIn and Personal Branding

By J.D. Gershbein November 8, 2009

Who owns your personal brand? What is driving the meaning of your brand to clients, partners, and employers? How is your online content being disseminated across the digital divide? For those who have yet to incorporate LinkedIn into their hierarchy of marketing objectives, these may be challenging questions.

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