Archives tagged: Nike

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‘Tis the Season for “Ambush” Marketers

By James T. Berger July 2, 2012

Ambush Marketing, coined in the 1980s by Jerry Welsh, is a marketing strategy in which a competing brands connects itself with a major sporting event without paying any sponsorship fee. Will it succeed in the upcoming London Olympics?

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Best Buy & J.C. Penney: Strategically Confronting Dislocation and Price Pressures with Relevancy

By Tim J. Smith, PhD June 1, 2012

Declining profits and hammered by investors, Best Buy and J.C. Penney are having a tough go. Some seem to believe traditional brick and mortar retailers are circling the drain as US consumers switch to online channels. But take a deeper look, and you will find that both show promise.

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Corporate Icons Falling Like House of Cards

By James T. Berger February 1, 2012

What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common?  They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management.  The rules for marketing are pretty simple.  So what is “marketing?”

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The Starbucks logo wasn’t broke, but they fixed it anyway

By Tim J. Smith, PhD February 3, 2011

Chief executive Howard Schultz had the right idea about evolving the Starbucks logo, but his solution shows some of the hubris that got the company into trouble a few years ago.

The best brands are built upon a clear business strategy translated into a clear brand strategy. A brand strategy is consistently communicated to both internal and external audiences until it becomes the DNA of both employees and customers. Starbucks accomplished this mission, and then killed it.

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Is Starbucks in an Existential Wilderness?

By Tim J. Smith, PhD April 1, 2009

What is Starbucks? Is it a momentary retreat from the stress of work and life? Is it a fast-service coffee chain? Is it a snack shop? Is it a luxury coffee manufacturer? What is Starbucks reason for existence?

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Fractional Ownership: The Renaissance of TimeShare

By Tim J. Smith, PhD July 1, 2006

In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The…

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The 21st Century Business Tools

By Tim J. Smith, PhD February 2, 2005

Unless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s…

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Smart Money: Investors That Bring More than Cash to the Table

By Tim J. Smith, PhD February 18, 2004

Securing initial investments for a new venture is an early hurdle for entrepreneurs. While most executives are delighted to receive a cash…

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