Archives tagged: Panasonic

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Lufthansa Systems Goes to Market with iPad In-flight Entertainment Systems: EVM Case Study

By Tim J. Smith, PhD December 3, 2012

Thales SA and Panasonic Corp. have recently begun marketing Wi-Fi-enabled iPad in-flight entertainment systems alongside traditional wired and seatback entertainment systems. Does handing out iPads to passengers and going Wi-Fi make sense for other airlines or is this a frivolous luxury for the elite that commoners will never see? A modeling of the Exchange Value can determine.

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LG’s Brilliant Marketing Strategy

By James T. Berger April 1, 2012

The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.

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Matsushita Out, Panasonic Welcomes a New Brand Era

By Tim J. Smith, PhD November 1, 2008

Panasonic began its long history in 1918 as “Matsushita Electric Industrial Co., Ltd.,” and has grown to become the largest Japanese electronics…

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