Archives tagged: price sensitivity

Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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Understanding consumer price sensitivities and their effects on profits and sales

Visualizing Price Changes

By Kyle T. Westra July 16, 2020

I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…

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