Archives tagged: psychology

Developing Products and Pricing Strategy In Tandem

By Nathan L. Phipps May 24, 2019

The keynotes and breakouts were top-notch, covering everything from practical application of the Pareto principle to pricing, to harnessing the power of behavioral pricing. However, one of the breakouts that really captured my attention was by Jennifer Swain, the Head of Technology Practice at Fuld+Company.


The Niti and Nyaya in Pricing

By Tim J. Smith, PhD July 30, 2018

Pricing balances the needs of very disparate interests. Pricing professionals consider profitability, shareholder interest, customer demands, customer psychology, and much more in our recommendations.