Archives tagged: retail
2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…
More In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…
More When a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of…
More When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…
More In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The…
More The cover article in the March 27, 2006, BUSINESS WEEK, provides excellent insight for small-to-medium-size businesses seeking to streamline production and distribution…
More When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…
More It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…
More As the New Year approaches, and “slow news days” become more common, it is customary for journalists and broadcasters to do their…
More Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…
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