Archives tagged: SEO

Why Every Business Should Invest in SEO

By Brooklin Nash May 23, 2018

SEO sometimes gets a bad rap. It’s too complicated, or it’s too expensive, or it takes too much time to be effective. I’m here to dispel all of those myths. In reality, SEO is a straightforward and cost-effective means of getting your brand out there.

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Why Customer Research Is So Important For Any Business

By Victoria Greene August 24, 2017

Customer research will help small businesses to identify the best avenues for investment in terms of marketing, web design, and so forth. This is going to be especially important when the limited budgets of smaller businesses are considered. Customer research can really make or break a new business, so make sure you spend time and budget on yours.

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Strategic Movements: March 2017

By Tim J. Smith, PhD March 8, 2017

Verizon engages in a price war surrounding unlimited mobile data plans. Though it hurts to lose revenue as a business, it’s great to have competition as a customer. This is all a suspected response to T-Mobile and Sprint impact on market share, and pricing approach of AT&T.

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B2B and B2C Ecommerce Trends Witnessed at Internet Retailer 2016

By David Dalka August 3, 2016

Adrienne Hartman, Director of Ecommerce & Customer Insights at J.J. Keller & Associates talked about how B2B Ecommerce cannot be solved only by software alone. (I agree with her) She also talked about using Google Manufacturing Center. She encourages you to ask, “How well can buyers use your site?” It is clear that her words come from an employee of an organization with a strong culture.

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Abenomics: Why, What, and Now What?

By Anirban Sengupta March 6, 2014

Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.

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Internet Potpourri

By James T. Berger January 1, 2007

Following are some Internet-oriented news items as gathered by the editors of The Wiglaf Journal… How Internet Benefits Local Businesses Even if…

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Search Engine Optimization…
If It Sounds Too Good To Be True – It probably Is

By James T. Berger December 1, 2006

As e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who…

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SEO Crucial to Successful Interactive Communications Strategy

By James T. Berger November 1, 2006

(This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…

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