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NIKE, an athletic footwear, apparel, and equipment company selling NIKE, Jordan, and Converse brands, had a negative FY 2025. Revenue fell 9.8% to $46.3 billion, and earnings before interest and taxes fell 41% to $3.7 billion over last year. A review of NIKE’s 26 June 2025 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT FY 2025 has not…
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Baxter, a global healthcare product company, had a mixed FY 2024. Revenue rose 2.7% to $10.6 billion, while operating income fell 98%…
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Challenge Our pricing is challenged by discipline and predictability in capturing our fair share of the value we deliver to customers. Recommendation…
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How large should a company’s pricing team be? How should executives and consultants even benchmark the size of a pricing team across…
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Tariffs are a macroeconomic shock to the global economy. Polls of economists reveal that 93% of economists believe tariffs leave the economy…
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